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Size: US Women's XXL, fits like Men's XL

Age: 1980s

Measurements: Model is 5’10”, 37” Chest, Wears US Men’s Size M or L

Damages/flaws: None

The Manufacturer

Blue Willi's is a Danish clothing brand known for its high-quality knitwear and casual apparel, often crafted with natural materials like cotton. The brand emphasizes comfort, timeless style, and sustainability. Blue Willi's became popular for its minimalist, yet durable designs, often featuring neutral colors and classic cuts that can be worn across seasons. Their manufacturing has extended globally, with some products being made in locations such as Hong Kong to maintain high standards of craftsmanship while managing production costs.

The Piece

The denim-blue collared sweater with chest embroidery of "Blue Willis" is a quintessential piece from the brand, reflecting its commitment to creating casual yet stylish apparel. The choice of denim-blue color and embroidered branding aligns with the brand's aesthetic of understated elegance and quality. The fact that this piece was made in Hong Kong indicates the brand's effort to utilize skilled labor markets while maintaining a balance between quality and affordability.

The Style

Collared sweaters, particularly those with a button-up front and a more structured design, have seen various waves of popularity throughout the decades. This style of sweater was particularly popular in the 1980s and 1990s, aligning with a broader trend towards preppy, casual wear that was both comfortable and suitable for a wide range of occasions. The denim-blue color adds a modern twist to the classic style, making it versatile enough for both casual and semi-formal settings.

The Features

This sweater features a collared design with a chest embroidery of the "Blue Willis" logo, adding a subtle yet distinctive branding element. The denim-blue color gives it a versatile, stylish appearance that pairs well with various other clothing items. Made in Hong Kong, this piece likely benefits from the skilled craftsmanship available in that region, ensuring that it is both durable and comfortable to wear. The use of cotton as the primary material ensures breathability and softness, making it suitable for year-round wear.

What Makes it Vintage?

• Made in Hong Kong

Clothes are no longer made in Hong Kong as it technically no longer exists (as of 1997)—making this piece an extinct breed. Hong Kong began rapidly industrializing in the 1960s, leading to US clothing importation coming primarily from Korea and Hong Kong until the 1980s. The shift away from Hong Kong-made clothes to China, India, and Taiwan was not until this time.

• Single Tag

The double tag was common by the end of the 90s, so clothes with only one tag indicate a pre-2000s manufacturing.

Each of our vintage pieces comes with a handwritten, customized, and strung card-stock tag of the piece's background and vintage appeal.

Example Tag Preview